Getting started with AI doesn't have to be difficult.

Marketing teams are using generative AI to get more done — smarter and faster.

Understanding how to differentiate yourself in a crowded market is critical to scaling your team and delivering strategic value . 

 Use this guide to:

  1. Train AI’s persona to align your marketing goals to desired business outcomes. 

  2. Connect brand messaging to your customers and your company's value proposition.

  3. Build your company story in the channels where your customers seek info and decide to buy your products.

Marketing Strategy AI Prompt Guide

Many generative AI influencers will have you believe that one marketer with a ChatGPT account is as powerful as a full marketing team.

And yes, we marketers are getting much more done today than a year ago.  But just as a 30-day social media content calendar isn’t a Digital Strategy, simply asking ChatGPT to create a comprehensive marketing strategy won’t get you where you need to go. It's not a standalone solution.

Think of generative AI as a powerful tool in your arsenal, augmenting your marketing expertise. But getting started is the hard part. Or is it?